• Melissa Kartini

Why You Should Pat, Not Rub in Your Skincare Products

Updated: Aug 6, 2018

For the majority of us, rubbing in our moisturiser would be done without a second thought. Who’d think that if you were to do it in Japan or South Korea, you’d be met with a gasp or disapproval? Apparently, some Japanese women would go as far as to refuse using cotton pads on their faces, believing that the friction would cause damage to their skin. The same goes for the thought of rubbing their faces with a towel. Instead, they’d pat it dry.


And as it turns out, patting your products in is actually the right way to go about your skincare routine. Who would’ve known? (Aside from beauty addicts, and the Japanese and South Koreans, of course.)

Why patting, though?

The rationale behind this thinking has to do with the belief that patting uses less force than rubbing does. And by using less force, there is less of a chance of causing damage to your skin, which is without a doubt the worst nightmare of any vainpot out there.

Another point that the Japanese and South Koreans have against rubbing? The simple act of rubbing involves dragging and pulling of the skin, which can quicken the aging process. Hardly the result anyone is looking for when their aim is to maintain youth while piling on their favourite anti-aging serum.

That’s not all, though.

The act of rubbing is especially frowned upon when it is done on the eye area. If any of you use eyecreams, you’d recall that many instruct users to “tap or pat” the concoction on instead of rubbing it in. This is due to the fact that the skin around the eye is incredibly sensitive. Any amount of tugging and rubbing can definitely cause fine lines and wrinkles!

Is patting the real deal?

Scientifically speaking, our skin is strong enough to withstand normal rubbing. It is only the skin around the eye area that one ought to be concerned about. Tap that formula in, be gentle and handle the skin around that area with great care. If you crease it up, you’re not going to be happy with what you see in the mirror.

Still, if you’re interested in trying out this skincare technique (Why not? Have you seen the skin on the Japanese and the South Koreans?), there are two ways to go about it:

  • Quick, tapping motions: Pour a small amount of product on your index and middle finger, and pat it in with quick, repeated tapping until the product sinks into your skin.

  • Slow, palm-heavy motions: Pour some product on your palms and rub them all over before pressing your product-infused palms against your face in slow, heavy motions.

So, what do you think? Will you try out this technique now that you know about it? Let us know in the Comment section below!

Written by Crunch's Melissa Kartini

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