• Melissa Kartini

St. Ives' Cup of Coffee in a Tube

Updated: Jul 4, 2018

Just about everyone is familiar with St. Ives. Whether that person is a teen who is strapped for cash or a full-fledged adult with a good salary, nearly everyone has tried it at least once. Be it as a go-to exfoliator when you need quality on a budget, or for when you're feeling extra grimy, St. Ives is a familiar face to turn to. Who knows, maybe you still depend on it whenever you're in a pinch.

If this post is making you feel particularly nostalgic, you're in luck. St. Ives has recently launched a new line of facial scrubs, with the Energizing Coconut & Coffee Scrub manning the front line. As a facial scrub, it is designed to "Energize dull, tired skin with the smell of fresh coffee".

Why it is a front runner is easy to see. Formulated with coffee and pure coconut fruit extract for the purpose of improving circulation and hydration, this scrub is like a cup of coffee for your face; both in terms of scent and how it "wakes" up your skin. In addition, it is also made with the same walnut shell powder as its predecessors to help slough off dead skin cells down deep.

Basically, it is a great addition to your daily skincare routine, especially if your skin is in need of some waking up. Suffering from dull, tired skin? Constantly working late nights and starting to see the consequences? Love, love, love the smell of coffee? Then this might just be the scrub for you.

Fun fact: The Energizing Coconut & Coffee Scrub is the winner of St. Ives' five week online contest, where fans were given the opportunity to vote on a new scent.

Interested? Be ready to pick up this baby or any of its pals at the closest drugstore near you.

Gentle Smoothing Oatmeal Scrub & Mask

Blackhead Clearing Green Tea Scrub

Acne Control Apricot Scrub

Radiant Skin Pink Lemon & Mandarin Orange Scrub

Fresh Skin Apricot Scrub

Or already in love with St. Ives' new range of scrubs? Enter this delicious St. Ives Mass Review contest and stand a chance to win a holiday to California! What do you have to do to win? Show us how you can #TurnUpTheGlow!

If you're some of the lucky few to have received the package below for your review, be sure to remember to post about it!

And if you've missed out on the chance to scoop this up, fret not. Don't be afraid to try your luck by simply posting your piece on Instagram as well.

St. Ives Californian Holiday prize deets:

  • 6D5N in Sunny California

  • Air tickets and accommodation included

  • Accommodation covered

Contest deadline is 18 July 2018.

Winners will be contacted by 10 August 2018.

Good luck! #TurnUpTheGlow #StIvesMalaysia

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Written by Crunch's Melissa Kartini

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