Small Steps We Can Take To Be More Authentic on Social Media
By Chua Sue Yi. |
In this day and age where everyone is always online, be it looking for work related ideas or searching for the latest perks, social media is undoubtedly a good source of information. You can get inspiration, ideas and information for literally anything from the social media, it is where people stay connected, in the easiest way possible. Every day, imagine millions of people scrolling through their social media feed to interact, discuss and share interests
Fashion. Food. Fitness. Lifestyle. Work. DIY projects. Daily hacks that make life easier. Type in the search button and multiple options popped out on your screen. It’s all about the same content, created by different content creators, so how do you choose the one you like?
This is where authenticity matters in social media, to be able to be yourself and share your ideas, in the way you want it, the way you like it, the way you share it.
One egg, but so many ways to cook it. Scrambled, hard-boiled, soft-boiled, poached, fried, etc. Same goes to creating content. The same content but with different ways of expressing it.
Authenticity, by definition, means originality.
1. Know what you stand for
Take pride in what you are and your beliefs.
Sometimes, we probably care too much about what others think about what we do. Share the kind of content that represent yourself, your love for food, your love for cute doggies, things that show you are being you. Being yourself should be an effortless and easy task.
If you are a brand owner, social media is a good way to share your brand’s values and morals. As a consumer, we would want to invest in a brand that shows us credibility with its marketing messages.
Allow customers to post feedback on your page, be it good or bad. It is a form of honesty that enables consumers fully understand the scope of your service and the choices you can provide to them. Plus, it’s a way to show you want to improve and it creates trust.
2. Be transparent
A common reason why someone chooses to show only their brightest or happiest moments or their heavily edited photos on social media is because they want to be perceived a certain way – a side of them they want to achieve. Of course, there’s no right or wrong to it as one would argue that they are just expressing themselves creatively. However, do we really feel content and happy about it at the end of the day?
Sometimes, it is not a shame to share the bad times in your life. By sharing with your own self, you’re cultivate and promoting a safe community amongst your friends.
3. Don’t be afraid to do what you think is right
It is easy to be swept away by the social norm of what is right or what is wrong. However, one should realize that there is nothing wrong in showing the world what you think is right even the whole world thinks it’s wrong. It is important to be able to stand firm and tell the world, hey, this is who I am, take it or leave it.
Share your piece but not in a “know-it-all” approach too! We need not to be rude when sharing our own opinion.
4. Own up to your flaws
In social media, things happen in split seconds.
A bad type, a message that was badly-articulated. Mistakes can damage a person’s or a brand’s reputation faster than you think. We might share a hoax article or a post that might not be accurate which a friend would point out.
In the internet where things get viral in a short period, a “delete” button is not such a good lifesaver after all. However, at handling crisis, it is better to own up to your mistakes and sincerely apologizing rather than beating around the bush and hiding your flaws.
An authentic social media presence is a key to engaging with your friends and family - allowing you to resonate with them. Like minds attract and I believe that nothing beats originality, your friends and family will like you for who you are, and not otherwise. And if someone can’t accept that, maybe those people are not meant to be the right people to be with.
You can also find out more about Sue Yi on Instagram.