• Crunch by Nuffnang

Influencers Under Your Marketing Radar

Updated: Aug 6, 2018

DID YOU KNOW?

The influencer industry has grown tremendously over the past several years because of how accessible it is. After all, basically anybody can be a social media influencer today. All you need is a phone, snap some Instagram-worthy photos, VSCO/Snapseed it, post it on your social media platforms and BAM, there you go!


But how do we know who are the ones who can actually make an impact on their followers?

Which is why we bring to you a selection of OG influencers, together with a few up-and- coming ones, that you should keep an eye on!


For more information about influencer marketing, give us a call at 603-26948828 or mail us at adminmy@nuffnang.com


Cik Epal

WHY WE THINK SHE’S AWESOME:

Cik Epal is a chirpy and entertaining blogger who shares many aspects of her life with her readers. As a mother to her adorable son, Han, she also shares a lot of content on parenting, cooking recipes and all things amusing to her.

With her witty writing and artsy photography skills, paired with her humble and down-to-earth personality, her content is de nitely a joy for all to read.


POTENTIAL FOR:

Baby products, food products, household items, travel items, skincare and makeup products.


Elcah

WHY WE THINK SHE’S AMAZING:

Elcah is our Malaysian makeup guru and the founder for Beaufe.co & MiniElcah. Despite her young age, she has gained a large following ever since she started venturing into creating makeup videos on Youtube. Her beauty-centric content is relatable to young Malay females who are looking for makeup tips and tricks to achieve a awless look like hers.


POTENTIAL FOR:

Skincare and makeup products, fashion accessories, health supplements.

See more of Elcah


Lex & Wei Zhi (KampungBoyCityGal)


WHY WE THINK THEY’RE #RELATIONSHIPGOALS:

KampungBoyCityGal (KBCG) is a duo made up of the writer, Wei Zhi, and the photographer, Lex. This duo has been writing about food and travel for more than a decade and they are still going strong. With their complementary talents, they create amazing content on all their latest travel escapades and food adventures. They also post a lot of DIY recipes on their new Instagram account, kbcgkitchen.


POTENTIAL FOR:

Food products, household items, travel items, cooking products, health supplements.

See more of KBCG


Zoey Phoon

WHY WE THINK SHE’S THE BOMB:

Zoey is a multi-talented, rising digital content creator and social media in uencer. She was very much involved in multiple commercials even at a young age. For those of you who are interested, you can check out those commercials here. That aside, she enjoys sharing content about her OOTD, travels as well as her latest adventures on her social media platforms- one of which is YouTube, where you can nd her makeup tutorials and travel vlogs. So yeah, remember to give her a thumbs up ya!


POTENTIAL FOR:

Fashion and apparel brands, skincare and makeup products


Leslie


WHY WE THINK HE’S CAPTIVATING:

One of the very few East Malaysian influencers, Leslie has content focused on photography and travel. His spontaneous, carefree and happy-go-lucky personality is loved by his fans, which can evidently be seen on his social media accounts. The positive vibe his content exudes is definitely a mood booster for those who are feeling down.


POTENTIAL FOR:

Fashion and apparel brands, skincare products, photography, coffee and food.



Jestinna Kuan


WHY WE THINK SHE’S WORTH FOLLOWING:

Jestinna is a part-time actress and commercial model. She is also 1⁄2 of the Kuan sisters who are well-known for their fabulous lifestyle and fashion sense. Don’t be fooled by this pretty face as she is de nitely a brainy one; she is also a science student majoring in pharmaceutical studies.


POTENTIAL FOR:

Fashion and apparel brands, skincare and makeup products, travel items.


Dududedoodle


WHY WE THINK HE’S ONE IN A MILLION:

Dudu is one of the most sought after doodle artists in Malaysia. He has collaborated with various international FMCG brands through his creative doodling works. While he possesses

a shy personality that grants him a mysterious artist persona, he expresses himself very well through his artwork. His eye for aesthetics makes his social media platform unique in his very own way.

POTENTIAL FOR:

Mind-blowing artwork, food products, coffee.


Ms. Kuan


WHY WE THINK SHE’S WORTH THE HYPE:

Christina Kuan a.k.a Ms.Kuan is one of the most well-known Penang-based social media in uencers. She is a fashion design student and has been approached by many premium fashion brands to share her take and twist on their work. Many envy her for her lavish lifestyle and effortlessly beautiful looks.

POTENTIAL FOR:

Fashion and apparel brands, skincare and makeup products, travel items.

See more of Ms. Kuan

  • Facebook - White Circle
  • Instagram - White Circle
Copyright © 2007-2019 Nuffnang Sdn. Bhd. (762669-K) Kuala Lumpur, Malaysia