How to Run a Successful Travel Blog from Scratch
Updated: Jan 28, 2019
Ah, to make money from travelling. That would be the dream, wouldn't it? You'd get to travel to different countries, explore different cities, experience different cultures--and get paid for it!
Alas, this is a dream that is harder to achieve than it looks. As any travel blogger out there would know, there is a lot more going on behind the scenes than meets the eye. That said, that doesn't mean this particular dream is impossible, though. It's possible, but it involves a lot of hard work, patience and learning.
Too many go into this without the determination to see this through long term. Honestly speaking, when it comes to travel blogging, part of success is outlasting everyone else.
With all of that in mind, here are a couple more tips to remember before creating your travel blog.
Read a lot
When it comes to writing about travel, knowing your stuff will go a long, long, long way. This is because when it comes to travel, the subject of culture and or history are nearly always involved. For instance, it is one thing to state that a certain garden in Japan is worth visiting because it is beautiful, it is simply another to say that said gorgeous garden is home to several historic buildings from all over Japan, all of which were transported to the garden and rebuilt one by one to the very minute detail.
See what I mean? Interesting, right?
Find your niche
In this day and age, with the number of new blogs that keep popping up everyday, it's hard to stand out from the crowd. The solution to this? Find your niche. Rather than writing about general travel topics, narrow it down. Write about travelling on a budget, travelling for solo female backpackers, travelling for Muslims, etc. When you narrow things down, you increase your chances of appearing as a top result on search engines, of getting regular readers, of even becoming an expert on your niche.
Create useful content
Run your blog like it is a business. Of course, you definitely need to enjoy what you write, but if you'd like to become a professional travel blogger, you also have to keep your audience in mind. Don't treat your blog like it is a personal diary. Treat it like it is some sort of digital magazine, and constantly think about how you can create content that is useful to your audience. This gives them reason to keep coming back for more.
Invest in your blog
Again, think of your blog like it is a business. When it comes to businesses, you're not going to get very far unless you invest some money in it, won't you? The same goes for blogs. Invest in your blog. Invest in getting it hosted, widgets, layouts, banners and the like, anything that would help boost your traffic by having it appear more prominently in searches and would make it appear more aesthetically appealing. You get the picture.
Network! Go for travel conferences
Travel blogging isn't all about travelling and blogging. If you'd really like your blog to go the distance, you should also take up on networking opportunities as much as possible. Attend travel conferences, meet fellow travel bloggers, and who knows, you could hit it off and work on collaborating together. This way, you would not only be gaining a new friend, you would also gain more readers. It's a win-win situation.
Learn the art of photography
Whether you like it or not, we humans are extremely visual creatures. Place a pretty picture in an article, and we're definitely going to give it a read as opposed to one without pictures. Therefore, it makes sense that if your travel blog is filled with breathtaking photographs, its likelihood for success will skyrocket. So if you'd like this to happen to you? Practice your photography skills or sign up for a class--improve your photo-taking skill.
In any case, a travel blog should have pictures. How else are we going to judge which country we'd like to visit next?
One important thing about blogging is staying constant. I simply cannot stress this enough. Alongside outlasting the crowd by sticking to blogging long term, sticking to a schedule and updating your blog regularly are also crucial for the success of your blog. By updating your blog regularly, you create a sense of trust in readers, and for those who like your writing, they will keep visiting your blog, knowing that you will update it at a certain time on a certain day without fail.
Written by Crunch's Melissa Kartini