How to Create Attractive Content
In this day and age, time is money. Therefore, it has become more important now than ever to create content that attracts from the get-go. Failing to do so would mean that your reader would simply move on to the next website to get the information they want.
So how does one create attractive content? Here are some of the many ways:
Keep things simple
This goes for both your writing and the design of your website. When the design of your website is clean and simple, it makes it easier for your audience to read, thereby making it more likely for them to stay on your website. The same concept applies to your writing. Rather than showing off your vocabulary, the way to win your audience over is by using simple language. Not only is it easier to understand, but it also ensures that you'll reach a wider audience i.e. those who are younger than your target audience, older, and even foreigners who know English as a second language.
One of the best and easiest ways to get your reader's attention is by incorporating visuals into your posts. These can range from videos to infographics to photographs, anything that will help spice up your posts. These visuals also come with the added benefit of getting your message across more effectively.
When you update regularly, readers who already like your content will come to expect your content to be published at a certain time. When this happens, they will check in on your website regularly. It is for this very reason that if you choose to write a bit more seriously, you should stick to a schedule. Failure to do so will cause your readers to look for content elsewhere, finding your irregular posts an indication of unreliability.
Make your content skimmable
These days, people tend to just zoom in on the information that they are looking for and then check out. So rather than showing off your writing and making it so flowery, you should cut to the chase. Present your post in a way that makes it easy for your readers to find what they want. Use bulletpoints, write using simple language, present your post the same way this one is presented! It works!
Be the first to write about the latest news
News happen quickly. When it does, you should try to write about it as soon as possible in order to attract more readers. This rule is especially applicable if the news in question is trending because more people would be searching for articles on the subject. Keep things fresh; more often than not, people are more interested in recent news than something that is out-dated.
Want to draw your readers in even further? Then support your article with facts. If you can provide statistics and or hyperlinks, even better. This will give a sense of authenticity to your post and your audience will therefore come to rely on your website more for information. It's a win-win situation!
There is nothing more painful than reading a post that is riddled with bad grammar. No one wants to spend time trying to understand your writing when they can easily go elsewhere, so be sure to check your post before publishing it!
Written by Crunch's Melissa Kartini