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Food in Your Skincare? What is The Superfood Skincare Hype About?

by Melissa Ong. |

There has been a lot of talk about going green lately. From opting for “naked” bath products (solid soaps and shampoos mean no plastic bottle wastage!) to buying liquid soap from speciality stores to refill old shampoo bottles, we now have superfoods in our skincare. Who would’ve thought?

Or rather, it was well about time.

While incorporating food into our skincare isn’t exactly new, what is intriguing about this beauty trend is how the products have a high concentration of the power of superfoods. Meaning, instead of getting say, honey extract in your product, for example, you’re getting the full power of honey! Isn’t that awesome?

Superfoods: What Does it Even Mean?

And what are “superfoods”, you ask? Superfoods refer to nutritionally dense foods that have the capacity to bestow health benefits in spades. To further illustrate, these special foods are rich in compounds such as antioxidants, vitamins, and fatty acids, and are even linked to the prevention of certain diseases. Phew, talk about a nutritional powerhouse!

Superfood Skincare: Just a trend or here to stay?

Well, regardless of what you may think about the effectiveness of superfoods in your skincare, it is easy to understand the hype and specifically, why it’s here to stay. The following are the reasons why this addictive trend isn’t going away anytime soon:

1. Clean and effective

What does “clean” mean in this sense? It means skincare that is free from the harmful effects of pesticides, preservatives, and chemicals that are so often associated with traditional skincare. The effectiveness refers to the already potent power of superfoods being blended with clinically proven actives to deliver results.

2. Kinder to your skin

It is no secret that chemicals can be harsh on your skin. Although beauty products have improved dramatically over the years, that doesn’t mean “bad” ingredients don’t still exist. They do. Thus, opting for skincare that is free of harsh chemicals can only translate to non-blotchy, non-peeling, happy skin!

3. Kinder on your health

In the world of beauty, ingredients such as parabens are treated like the plague. This is because, though there hasn’t been solid, definitive proof yet, they have long been associated with cancer. Yep, you read that right. Which is why clean, superfood beauty brands like Rooki Beauty has blacklisted the ingredient from all of their products. When it comes to your health, wouldn’t you rather be safe than sorry?

Major Superfood That Has Taken The Spotlight in Skincare

So we have talked about why superfood skincare is all the craze right now—what about the superfoods themselves? Are they really all that’s cracked up to be? Check out what some of the crowning glories of superfoods have to offer, and judge for yourselves:


This popular ingredient, also known as “powdered tea”, is among the most researched of antioxidant-rich superfoods. This particular superfood is packed with fiber, chlorophyll and antioxidants called polyphenols.

Thanks to its potent mix, matcha is well-renowned as one of the most effective in addressing the nasty effects of aging—long before it became a familiar ingredient in skincare. And now, how’s this for a fun comparison? Matcha actually has one hundred times the antioxidant power of vitamins A, C and E, which means if you’re looking for an anti-aging beauty product, a matcha-infused one is the way to go.

Rooki Beauty’s Green Pulp Paste Masque is made with a plant-powered blend of phytonutrient-rich extracts made with Carrots, Tomatoes, Matcha, Kale and Soybeans, which makes it the perfect go-to skincare product if you want visibly younger and brighter skin.


Yet another popular ingredient, honey has been touted for thousands of years for a large number of benefits that even go beyond its use as a food. From using it to sweeten cakes, to treat wounds and being used as medicine, to being used as a DIY beauty product, the usefulness of honey knows no bounds.

In terms of beauty, honey is used to soothe your skin; due to its unique composition of sugars, amino acids, and lactic acids, it has the ability to attract and store water in your skin.

All that being said, although honey is popular in the beauty industry, there aren’t many products that harness its potential at 100%, as it’s normally found in the form of honey extract. Honey Matcha Cleansing Drops by Rooki Beauty is one of the few products on the market that uses real honey.

Chia Seeds

Although unassuming, chia seeds are surprisingly good for your skin. It is a modern superfood that is known for its skin-strengthening properties, as it is packed with protein, amino acids, omega fatty acids, and antioxidants. It is also the richest known plant source of Alpha-Linolenic Acid (ALA), a fatty acid that cannot be produced by the human body.

That is a lot of fancy terms, but to put it simply, if your desire is to visibly reduce redness and skin sensitivity, then chia seeds are your best bet. Treating your skin to a chia seeds-infused formula like Superfood Saviour Crème by Rooki Beauty means that you’ll wake up to firmer and younger skin.


Superfoods aren’t just confined to traditional foods like fruits, teas and vegetables—they can come in the form of flowers too.

For those with troubled skin, geraniums contain astringent and antiseptic properties that can help balance sebum production. And as an added plus, if you love smelling pretty, then it would please you to know that geraniums are highly prized for their rose-like aroma. Talk about a lovely pick-me-up to start your day with!

A large reason for the superfood skincare boom is that consumers in this day and age are getting more and more educated about the environment and what they put into (and onto) their bodies. In turn, we have not only seen this mindset translate into the way we eat and treat the environment but the way we see beauty products too. A cleaner, greener, more holistic way of living is definitely where we ought to be heading!

So what do you think? Are you ready to embrace the superfood skincare hype?

SURPRISE GIVEAWAY! If you are looking to try out superfood skincare, Rooki Beauty is giving out two sets of Freshman Year Superfood Starter Pack to our Crunch community! All you need to do is head over to our Instagram page, and join the contest there! Be sure to follow our page, as well as Rooki Beauty’s page to stand a chance to win and kickstart your superfood skincare journey.

You may find out more about Melissa on her Instagram too.

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