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Digital SEO Tools You Should Know About

by Dewi Ridzuan. |


Digital SEO is the new gold as more clients and investors now consider this as a valuable asset to any individual or company. Anyone can be a content creator or digital enthusiast, but to have what it takes to be taken seriously? Having access to accurate, reliable, easy-to-use SEO tools will make your SEO strategy stronger. You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts. Here are a few digital SEO tools to help up your SEO game.


1. Google Analytics



Google has got your back with just about anything these days. Business reviews? Check. Directions? Check! One of the most useful tools, though? Google Analytics!


Google Analytics is a powerful and popular tool for not just local analytics, but globally as well! It’s a tool that can give you insights on vital metrics such as monitoring your website traffic, knowing where your audience comes from, what time your visitors are most active and so much more! If you’re a business person, a not-for-profit volunteer or even someone with a simple blog, you can use Google Analytics to propel your cause further.


Google Analytics is also handy, as it can be immediately installed or connected to any other third-party app or site. This includes websites like WordPress, Canva, Weebly and more! This tool is also becoming a job requirement by many employers, as the digital world is fast-paced and someone needs to be controlling it. Hence, if you want to boost your resume, learn how to navigate through Google Analytics as it can be quite tricky. If you have the dough, get the Google Analytics certification too as it’s highly valuable as an asset when job hunting!


2. Rank Math



If you’re on a tight budget, Rank Math is one of the best, free SEO tools out there.


One catch, it’s not totally free per se. It’s a ‘freemium’, like many other products. It basically means that there’s a free option, and a paid one which just has more benefits and access to it. However, it’s still one of the best plug-ins as the free version will always stay put!


Where exactly do we use Rank Math? It’s actually known to be used for WordPress, as it’s a plug-in feature on their site too! What’s good about this tool is that they’ve made so many things easy for you. One is that you can easily import your data from other plug-ins to theirs with no hitches. Then they also provide a clean and simple user interface. However, if you have ever got problems with the site or tool, just chat with their 24/7 customer service. Before you go knocking on their digital door, they also have thorough tutorials on how to use the plug-in! See what I mean by making your life easier?


3. Answer The Public


Ever wanted to know what people are asking about on Google? Answer The Public has got all the answers for you!


Answer The Public has a pretty straightforward mission; they want you to help you know what people are most curious about online. They show you the questions users are asking on Google’s autocomplete. This can actually help you out with generating topic ideas, or create a concept where you can maybe start a business to fulfil their needs!


This simple and direct tool catches you up on what people are actively desiring for and cuts you the time and cost of doing a survey. I do want to inform you that Answer The Public is also freemium. Their pro version is pricey as it’s a flat-rate USD 99, with USD 79 if you pay the annual package one short. However, I don’t think they’re a necessity but it’d be a great addition to your SEO toolbelt!


4. SERPWatcher by Mangools



SERPWatcher by Mangools may deter you only because it sounds so awfully foreign. However, they’re used by many big industry players out there!


It’s similar to Rank Math in the sense where they both boast (and have proven) that they put all other plug-ins to shame with their modern and sleek interface. I agree, as it’s not so confusing to figure out how to work out your SEO with SERPWatcher.


Why? It’s because they’re a 5-in-1 SEO Tool. Although yes, many other plug-ins can do the whole 5-in-1 thing, but SERPWatcher’s performance in each area of SEO is pretty steady and consistent. Other plug-ins will say they can do all 10 features, but when it really comes down to it, they’re only excellent in 2 or 3 areas.

They’re also considered one of the best alternatives from Google Keyword, and are relatively cheaper than top guns like Moz and Ahrefs. So if you’re planning to start research on which SEO tool is good overall, be sure to check out SERPWatcher too!


5. SEMrush




SEMrush is also another competitor to the sites that I listed above. However, people know SEMrush for being one of the best for SEO research, competitive analysis & content marketing!


SEMrush, like other SEO companies, is also used by big brands who have in turn called SEMrush the game changer of analytics. SEMrush also states that they’re an all-in-one marketing tool, which is pretty common to hear.


So, here’s the breakdown of what sets them apart. SEMrush has position tracking, which allows you to select up to 500 keywords to see where your site stands in terms of visibility and search engine ranks. There’s also the site and backlink audits they do, where it’s basically a ‘health report’ for your website showing you what’s hurting your SEO game and gives solutions to your site issues!


SEMrush is an expensive option though, as it’s USD99+ a month and the free trial lasts not even 2 weeks! There’s a learning curve on how to use it too so that might make you pull your hair out a bit. However, many SEO guru’s have anointed SEMrush as THE tool to invest in, especially if you want to boost your blogging or website analytics.


Look, it’s not easy trying to learn how to gain traction in today’s digital landscape. It seems like you can only get noticed if you suddenly become viral one day, which happens as often as you winning the lottery. However, these tools above, although mostly freemiums are great allies to have on your side in the world of SEO!

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