10 Blogging Tips to Increase Blog Traffic
Updated: Aug 6, 2018
Excited to have your own blog but don’t have a clue on what to do? Or have you been blogging for a while and wish to garner more readers?
The Internet is a big, big place and it definitely isn’t easy to stand out, but that doesn’t mean it’s impossible. There are plenty of successful bloggers out there to prove this. Here is a list of tips to help you on the way there:
Write for yourself first
The reason behind this is simple: when you write for yourself, you enjoy what you write and will therefore write more. If you’d like to blog seriously, then this simple practice will ensure that you will create content for a long time to come.
After all, it is much more enjoyable to write about what you want without trying to get readers.
Pick a niche
While there are successful blogs that cover a wide array of topics, it is much easier to stand out when you cater to a specific need. For example, instead of simply blogging about beauty products, you can blog about cruelty-free makeup or skincare meant for oily skin or Korean skincare.
When you cater to a specific need, you will attract an audience that will come to rely on you for their desired content. And in reference to the first point, make sure your chosen niche is something you’re passionate about!
Write in a clear, easy to understand way
Your post doesn't have to be filled with bombastic words in order for it to be interesting. Often times it is simple, easy to understand language that engages an audience the most. If you think about it, it makes sense.
Time is fleeting. No one wants to spend their time trying to understand a post that is filled with words that look like they came directly from a thesaurus. By bogging down your readers with complex words, you run the risk of losing their interest and therefore their potential following. Keep it simple.
Listen to and understand your audience
One of the best ways to have a successful blog is by listening to and understanding your audience. Pay attention to what they like and what they do not like, the type of posts that attract their attention and do not, and take the time to read their comments. There are times when your readers may have a question that they’re dying for you to answer. If it’s feasible, take that opportunity to craft a blog post regarding that topic.
A happy audience is one that ensures your blog will strive.
One of the biggest traps that bloggers fall into is failing to be consistent. When it comes to blogging, the importance of being consistent cannot be stressed on enough.
Think of your blog as a platform that promises your readers something. With this promise, your readers will come to expect content from you on a regular basis. Blogs that have regular postings (generally 1-3 times a week is the sweet spot) tend to perform much better than those that are updated irregularly. They also tend to garner more readers more easily and steadily as well.
Share your knowledge
Don’t be stingy with what you know. This is the information age, where anything and everything can be found beneath your fingertips. So yes, don’t hold back on knowledge for a rainy day. Share it, and you will find that your blog traffic will increase.
With a good number of your readers coming from search engines, there’s an excellent chance that people visiting your blog are there to find out something they need to know.
When it comes to blogging seriously, you have to be prepared for waiting for a very long time to see results. As stated at the start of the post, the Internet is a big, big place, and it therefore takes time to grow an audience. Which is why it’s incredibly important to love what you’re blogging about.
If you’re insanely lucky, you might get popular in just a few months. The most likely scenario, however, is that you’d have to wait for a few years to enjoy the returns for your hard work.
Write attractive headlines
In this fast-paced age of technology, people only have a split second to decide whether or not to read your article. While it might seem unnecessary to have an attention-grabbing headline when you’ve already crafted a beautiful post, it actually is essential. So make use of bold, powerful words that relay the content of your article in just a few words. Don’t underestimate the power of an attractive headline.
It is your headline that makes or breaks your post. If you have a dull one, people are unlikely to click on your post and will therefore render your efforts useless.
Improve your photography skills
We humans are highly visual creatures, guilty as charged. We’re much more likely to click on an article and stay engaged in it if it was gorgeous visuals. Photographs, graphics, the works. This is why it would be to your advantage to hone your photography skills.
You don’t have to buy expensive equipment. All you have to do is practice, practice, practice. Learn how to create lovely flat lays. Utilise as much natural light as possible. Make use of what you have around you. Something as unassuming as an old dress could make a pretty background for a flat lay.
Make it worth sharing
Blog posts that tend to get shared are either humorous and fun or helpful and informative. If your talent lies more in sharing your knowledge and expertise, then it would be best to create content that reflect just that. People love sharing articles that interest them, so make sure that the content you create are worth referencing. You can increase your noteworthiness by backing your post with research.
Written by Crunch's Melissa Kartini